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March 10, 2004
Brother Ernie wonders how Apple can convince people that an iPod that can store thousands of songs should be filled at a cost of 99 cents per song.,
Something's got to give. I don't think that it will be digital storage in which advances continue to outpace Moore's Law. I don't think it will be people's expectations. Thus, it is going to have to be the ala carte pricing point. However, I think the only realistic ala carte pricing point is going to be in the micropayments realm, which is unlikely to work. Thus, a subscription-based model will be the only likely, voluntary solution.
That's the conclusion I reached a couple years ago
. The other model I predicted back then would correspond to selling an iPod pre-stocked with 5000 popular songs.
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