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Arnold Kling has a Ph.D. in economics from MIT; founded homefair.com, one of the very first commercial websites, in 1994; separated from Homefair in January 2000 after it was sold to Homestore; is author of Under the Radar: Starting Your Internet Business without Venture Capital, and is an essayist. Send comments to us at econ@corante.com

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January 05, 2004

Dumping on Social Networking Software

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Posted by Arnold

David Weinberger delivers some well-placed low blows against social networking software.


real social networks are always implicit...Explicitly constructed social networks not only lack the differentiation that makes relationships real, they are falsehoods built to reinforce spectral relationships and to avoid ending shaky ones.

In a real social network, it is the person in the middle who initiates the introduction. I come up with the idea of introducing Alpha to Beta. In the social networking sites, Alpha or Beta takes the initiative.

Moreover, relationships are not transitive, as David points out. I know that I interact with Alpha and with Beta on a regular basis. This creates trust in a number of ways. However, when Alpha meets Beta, they do not know how many interactions that they will have in the future. So they cannot possibly relate to one another the way that I relate to them.

I suspect that social networking software would be more valuable in working backwards than in working forwards. That is, what is interesting is not working from someone I know to someone I do not know, but rather working from someone I just met to someone I know.

How often do you meet someone, find out something about their background (say, that they went to a certain college from 1983-1986), and ask, "Oh, do you know so-and-so?" I could see using social software to do that sort of thing.

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